OWN-BRAND PRODUCTS: A FORCE TO BE RECKONED WITH!

OWN-BRAND PRODUCTS. In these times of economic crisis and decreasing purchasing power, own-brand products are coming into their own. While premium brands continue to serve as a reference for consumers, own-brand products now form an integral part of French consumer behaviour, albeit in different respects. 98% of French consumers have purchased store-brand products at some [...]